ABOUT

Char is the founder of Muihood, a skincare brand inspired by Chinese medicine and wellness rituals passed down through generations.

Since starting out, Muihood has found its way onto the shelves of Liberty London and Cult Beauty, been named a Vogue Best Product of the Year, and caught the attention of publications like Vogue Business, The Sunday Times, and Beauty Independent. Char was also recognised with AXA's Start Up Angel Award for her approach to bringing heritage and modern beauty together.

She's passionate about exploring beauty through the lens of wellness, generational health, and community, and loves connecting with others who see things a little differently too.